Iberia Foods Brokerage

We are the primary broker for Iberia Foods in Fort Pierce, offering full brand representation, product placement, and reliable store support.
Our service ensures strong visibility, steady rotation, and over $1,000,000+ in annual sales for Iberia across the area.

Hispanic & Caribbean Brand Representation

We represent 17+ leading brands including Malta India, Badia, Walkerswood, Excelsior, McCormick, Ting, Soldanza, Sunchy, Crackenas, El Ebro, and more.
We help retailers build high-movement Hispanic aisles with strong, in-demand products.

Merchandising & Store Support

Weekly or bi-weekly store visits for Publix, Winn-Dixie, Bravo, and independents.
We manage rotation, restocking, facings, planograms, and opening orders to keep shelves full and performing.

Hispanic Retail Solutions for Your Store Services designed to strengthen your Hispanic categories and connect you with high-demand products.

Category Management

We help retailers build balanced Hispanic categories with the right mix of beverages, spices, bakery, and Caribbean pantry items.

Market Insights & Sales Reporting

We provide product performance updates, store trends, sales feedback, and market guidance to help retailers grow their Hispanic aisle.

Store Visit Compliance Checks

We review pricing, tags, stock levels, and placement to ensure every store stays aligned with brand standards.

Promotion & Display Support

Helping retailers set up in-store promotions, cross-merchandising opportunities, and product visibility enhancements.

Delivery Coordination & Vendor Support

We assist stores with distributor communication, delivery follow-ups, and smooth onboarding for new product lines.

Product Education & Staff Guidance

We provide store associates with key product knowledge to improve customer recommendations and increase sales.

About Us

Harbor Food is a Hispanic-focused food brokerage company based in Fort Pierce, Florida.


We specialize in connecting retailers with the most trusted and in-demand Hispanic and Caribbean brands in the market. As the primary broker for Iberia Foods in our region, we help stores grow their Hispanic categories through strategic product placement, reliable store support, and consistent merchandising.

Our team works closely with Publix, Winn-Dixie, Bravo Supermarket, and independent stores, providing hands-on assistance with ordering, rotation, displays, and new product activation. With a portfolio of 17+ leading brands, we help retailers maintain a strong Hispanic presence that drives customer loyalty and high product movement.

Our Master Skills

Ready to Add Our Hispanic Brands to Your Store? (Hablamos Español) Contact us today and let’s grow your Hispanic aisle together.

Our Brands:

Hispanic Retail FAQ Answers to the most common questions retailers ask when adding Hispanic products.

How do I add Iberia or other Hispanic brands to my store?

We help retailers activate new product lines by guiding them through opening orders, brand selection, and category placement. Just contact us and we’ll walk you through each step.

Which brands does Harbor Food represent?

We manage a portfolio of 17+ Hispanic and Caribbean brands, including Iberia Foods, Malta India, Badia, Walkerswood, Excelsior, McCormick, Soldanza, Ting, Sunchy, Crackenas, El Ebro, and more.

Do you offer store visits and merchandising support?

Yes. We provide weekly or bi-weekly store visits for Publix, Winn-Dixie, Bravo, and independent retailers. We assist with rotation, restocking, facings, displays, and pricing verification.

How can Harbor Food help improve my Hispanic product sales?

We optimize your Hispanic aisle by recommending high-demand items, improving shelf organization, monitoring inventory, and helping you introduce new products that drive stronger movement.